NiteLites, Inc. (“NiteLites,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect through our website, nitelites.com (the “Site”), how we use and share it, and the choices you have. By using the Site, you agree to the practices described in this policy.
1. Information We Collect
We collect information in the following ways:
Information you provide directly. When you request a free quote, fill out a contact or consultation form, or subscribe to our email communications, we collect the information you submit. This typically includes your name, email address, phone number, mailing or property address, and any details you share about your project.
Information collected automatically. When you visit the Site, we and our third-party providers automatically collect certain technical information, such as your IP address, browser type, device information, pages viewed, links clicked, referring website, and the dates and times of your visits. This is gathered through cookies and similar technologies (see Section 4).
Information from advertising and analytics tools. We use tools such as Google Analytics and the Meta (Facebook/Instagram) Pixel and Conversions API to understand how visitors find and use our Site and to measure the performance of our advertising. These tools may collect information about your activity on our Site and, in some cases, associate it with your interactions on other platforms.
2. How We Use Your Information
We use the information we collect to:
- Respond to your quote requests, questions, and consultation inquiries;
- Provide, operate, and improve our products and services;
- Send you marketing and promotional communications, where you have not opted out;
- Measure and improve the performance of our website and advertising campaigns;
- Understand how visitors use our Site so we can make it better;
- Comply with our legal obligations and enforce our agreements; and
- Protect the security and integrity of our Site and business.
3. How We Share Your Information
We do not sell your personal information for money. We share information only in the following circumstances:
- Service providers. With vendors who perform services on our behalf, such as website hosting, email delivery, analytics, and advertising.
- Local NiteLites locations. With the locally owned and operated NiteLites location that serves your area, so they can respond to your request.
- Advertising platforms. With platforms such as Google and Meta, in connection with the analytics and advertising tools described above. Depending on your state, sharing information with these platforms for targeted advertising may be considered a “sale” or “sharing” under applicable law, and you may have the right to opt out (see Section 6).
- Legal and safety reasons. When required by law, to respond to legal process, or to protect the rights, property, or safety of NiteLites, our customers, or others.
- Business transfers. In connection with a merger, acquisition, financing, or sale of business assets.
4. Cookies and Tracking Technologies
Our Site uses cookies and similar technologies to operate the Site, remember your preferences, analyze traffic, and support our advertising. Cookies are small files stored on your device. You can control cookies through your browser settings, including blocking or deleting them, though some features of the Site may not function properly if you do.
You can also opt out of certain analytics and advertising tracking directly: Google Analytics offers a browser opt-out add-on, and you can adjust your ad preferences through Google Ads Settings and through the Meta ad preferences in your Facebook or Instagram account.
5. Email Communications
If you subscribe to our emails or provide your contact information, we may send you marketing communications. You can opt out at any time by clicking the “unsubscribe” link in any marketing email or by contacting us using the details below. We may still send you non-promotional messages related to a service you requested.
6. Your Privacy Rights
Depending on where you live, you may have rights regarding your personal information, including the right to request access to it, request that we correct or delete it, and opt out of targeted advertising or the “sale” or “sharing” of your information. Residents of states such as California, Virginia, Colorado, Connecticut, and Texas, among others, may have these rights under applicable state privacy laws.
To exercise any of these rights, contact us using the information in Section 10. We will not discriminate against you for exercising your rights, and we will respond as required by applicable law. We may need to verify your identity before fulfilling your request.
7. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect the information we collect. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
8. Third-Party Links
Our Site may contain links to third-party websites and services that we do not control. This Privacy Policy does not apply to those sites, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party sites you visit.
9. Children’s Privacy
Our Site is intended for a general audience and is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to delete it.
10. Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at:
NiteLites, Inc.
6107 Market Avenue
Franklin, OH 45005
Email: in**@*******es.com
Phone: 1-866-648-3548
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We encourage you to review this policy periodically. Your continued use of the Site after any changes indicates your acceptance of the updated policy.